Corporate Social responsibility Case Study

PwC's Ulysses Programme: Preparing Future Leaders Through CSR

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Abstract:
PricewaterhouseCoopers (PwC), one of the world's big four accounting firms, introduced a unique training programme called 'Ulysses', for preparing future leaders for running its global business in the 21 st century. The programme focuses on nurturing leadership skills in executives through corporate social responsibility (CSR) initiatives, working in partnership with non-governmental organisations (NGO's) and the local communities in the developing world.

Pedagogical Objectives:

• To discuss as to how PwC's Ulysses programme, makes a case for leadership development, ethics and social responsibility, and business strategy.

Keywords : PricewaterhouseCoopers (PwC); PwC's Ulysses programme; Corporate social responsibility (CSR); Leadership development programme; Culturally diverse global business environment; Responsible and sustainable business; Vision, Mission & Goals Case Study; Thought leadership; Action learning; United Nations Development Programme (UNDP); Mergers and acquisitions; CSR and sustainability; Community-based organisations; Small enterprise development; Business in the 21st century